PRODUCT DESIGNER
SOLVING
TOMORROW’s
problems
for today’s
people
SOLVING
TOMORROW’s
problems
for today’s
people
OPEN FOR WORK
SPECIALISING IN AI & PRODUCT DESIGN
2+ YEARS OF EXPERIENCE
I work
WITH
FOUNDERS
AND
DEVELOPERS,
USING
AI ASSISTED
EXPLORATION
TO
TURN
EARLY
PRODUCT
IDEAS
INTO
CLEAR
USER
FLOWS
AND
SCALABLE
INTERFACES
FEATURED CASE STUDIES
Story behind every pixel
AI VIBECODING
NEW
AI VIBECODING
NEW
Exploring how AI-assisted coding platforms can accelerate product creation. This project experiments with rapidly turning design ideas into functional prototypes and testing product concepts faster.
Exploring how AI-assisted coding platforms can accelerate product creation. This project experiments with rapidly turning design ideas into functional prototypes and testing product concepts faster.
Tools Used


Tools Used



Coming Soon
Nutrabay’s Internal Plugin

Coming Soon
Language translator IOS native app

Coming Soon
Nutrabay’s Internal Plugin

Coming Soon
Language translator IOS native app
FEATURED CASE STUDIES
Story behind every pixel

2025
REDESIGNING
Nutrabay’s PLP 3.0


Enhancing Product Discovery on Nutrabay’s PLP
Improving product discovery, and boost Add-to-Cart conversions by simplifying navigation for the users.
Ecommerce
Conversions
Product Discovery

REDESIGNING
Nutrabay’s Homepage 3.0
2025



Turning Homepage Traffic into Conversions
Reduce friction, improve navigation, and encourage faster buying especially for repeat users.
Ecommerce
Friction Reduction

2024
DESIGNING
India's first Esports Hub



Creating a Coaching Hub for Competitive Gamers
Designed to offer gaming education in India by courses & one on one coaching with top e-sports athletes in India.
0-1 Product Design
Founding Team
Esports

2023
DESIGNING
Ostello's Coaching Detail Page



Helping Students Discover the Right Institute
Designed the Coaching Details page and did in depth research to identify key problems.
UX Research
Ed-Tech
About me
About me
Hey! I am Rajat
Hey! I am Rajat
I’m a product designer with 2+ years of experience working with startups across EdTech, gaming, and e-commerce. My work focuses on simplifying user journeys, improving product discovery, and designing experiences that support real business outcome.
I’m a product designer with 2+ years of experience working with startups across EdTech, gaming, and e-commerce. My work focuses on simplifying user journeys, improving product discovery, and designing experiences that support real business outcome.
I graduated from Delhi Technological University and have previously secured 3rd place in an IIT Roorkee hackathon.
I graduated from Delhi Technological University and have previously secured 3rd place in an IIT Roorkee hackathon.
Open for Work
Tools I use
Tools I use






Nutrabay
Product Designer
Oct 2024 - Present
Nutrabay
Product Designer
Oct 2024 - Present
India’s leading health and nutrition E-commerce brand serving 100K+ monthly users.
Led redesign of the Product Detail Page (PDP), Homepage, and Product Listing Page (PLP), improving conversion rates by 18% and reducing decision friction.
Built and maintained a scalable design system and improving design-to-development efficiency by 30%
Collaborated with PMs and engineers to ship 10+ high-impact features aligned with core business KPIs.
India’s leading health and nutrition E-commerce brand serving 100K+ monthly users.
Led redesign of the Product Detail Page (PDP), Homepage, and Product Listing Page (PLP), improving conversion rates by 18% and reducing decision friction.
Built and maintained a scalable design system and improving design-to-development efficiency by 30%
Collaborated with PMs and engineers to ship 10+ high-impact features aligned with core business KPIs.

Lobby
Lobby
UI/UX Designer Intern
UI/UX Designer Intern
Feb 2024- May 2024
Feb 2024- May 2024
An esports and gaming coaching platform which we scaled from 0 to 1,500+ active users in 3 months.
Conceptualised tournament participation flow, increasing registrations by 35% and retention by 20%.
Created personalised coach profiles and optimised booking flows, improving discovery time by 20%.
Ostello
Ostello
UI/UX Designer Intern
UI/UX Designer Intern
Aug 2023 – Sep 2023
Aug 2023 – Sep 2023
Revamped the Coaching Detail Page, improving content discoverability by 28%.
Crafted UX for an AI chat bot, leading to 15% faster user query resolution and improved engagement.

AAWAAZ EDUCATION SERVICES
AAWAAZ
UI/UX Designer Intern
UI/UX Designer Intern
Jul 2021 – Oct 2022
Jul 2021 – Oct 2022
Designed and tested 5+ landing pages to drive user engagement and improve sign-ups.
Ensured responsive and accessible layouts, aligning wit h brand guidelines across all screen sizes.
Lets work together!
50+
Modules live
1 lakh+
Users Impacted
Contact Info:
Rajat Singh Rawat
Made with love and a lot of coffee
©2026 | All Rights Reserved
JUST
JUST
ONE
ONE
MORE
MORE
TWEAK
TWEAK
Lets work together!
50+
Modules live
1 lakh+
Users Impacted
Contact Info:
Rajat Singh Rawat
©2026 | All Rights Reserved
I WORK
WITH
FOUNDERS
AND
DEVELOPERS
USING
AI ASSITED
EXPLORATIONS
TO
TURN
EARLY
PRODUCT
IDEAS
INTO
CLEAR
FLOWS
USER
AND
SCALABLE
INTERFACES